Tune Your Ears to The Magic That Play Vinyl Has to Offer
PlayVinyl encourages the purchaser to raise the bar of their aural musical expectation, and to reserve a preference for original equipment working to its optimum capacity for excellence; alongside bespoke systems designed to fully replicate these original values.
PlayVinyl London has an impressive amount of stock ranging from the very earliest wind-up – even portable – Gramophones, to those state-of-the-art fully perfected audiophile models; Mechanical transcriptors, the like of which are no longer made today, are our stock in trade and while these provide the most economical high quality playback this range is complemented by own-brand PlayVinyl bespoke models using the best source and engineering available; all are designed and/or recreated to get the aural sensations tingling, and it is these that wear our brand.
We accomplish this by using and restoring the equipment made to do the job at the time. By using the very best-possible knowledge and engineering we restore, improve and recreate Turntables that were often forgotten until recently.
Reconnect with Analogue
The conclusion of our work is that customers can reconnect with real analogue sound; and treasured memories of ‘life in Vinyl’, where the natural memory is triggered by the sound-map geography of where we were when our favourite releases found us.
At PlayVinyl we are able to recreate those moments and that pleasure. It is our pleasure to regularly introduce or reintroduce the joy of full sound reproduction in our shop and we invite you to visit in order to indulge your curiosity, hear a favourite track as it ought be played and to feed your senses.
Of course the items we seek to refurbish still exist because they are precious and were often simply set aside, side-lined by the progress of tomorrow’s world, and only broken to an industry where if something no longer generates a repeat profit then this can be a principle cause to drive its obsolescence. What other business than the music business has such a wonderfully enduring product now outdated by harnessing the convenience of playback in a degraded form. Clever manipulation and marketing have cultivated a seemingly voracious appetite for instant yet depthless gratification. Not even the most garrulous POP music manages this so fully!
We must ask ourselves whether an artist hones their craft over years and creates relationships with their art for us, the consumers, to expect that while we engage with this art, in real terms it is often worth nothing or close to nothing for the artist. The fact many painters and composers died in poverty ought to have taught us better. The lion’s share of the music industry has been in favour of reproduction with an ease of expectation which assumes that a sonically sub-standard device might actually connect to our analogue senses. This is a sad excuse as the true reason for this change continues to be the re-marketing of the world songbook to profit again and again and trumps modern output and care for art within this industry with ease.
As a consequence of this industrial scale destruction of proper reproduction of popular music the medium has in fact slipped from foreground performance art into background “lifestyle” if not simply “lift style” music. This is most often centred on a mobile phone accompanying some several thousand free playlist entries that fail to reward either the artist or the listener.
In fact, the streaming services don't always use the version we require, and this is a product of the consumer getting what they have in fact paid for. Cheaply produced modern record players and digitally remastered discs are offered as an alternative and actually fail to reproduce or even faithfully copy the output of our favourite artists.
We do not sell modern mass market alternatives as they simply can't reproduce the sound that does justice to the majority of what are beloved Vinyl recordings of many of the artist no longer with us.
WE DO WHAT WE LIKE TO DO WITH PASSION, THEREFORE WE LOVE WHAT WE LIKE
Sadly, modern mass made players or streaming services show little regard for the fact that professionally prepared studio music sounds completely different played back on these plastic belt driven short cuts which fail to offer efficient playback or indeed music failing to represent as an accurate attempt when compressed for streaming. Instead these are cheap ways to embrace marketing greed, but a costly purchase which ignores the star matter that guided the famous and infamous producers of an industry crammed with talent and overburdened with magnificence and seemingly just waiting to woo the buying public again and again and again even today.
Mike Vernon (Charisma), Chris Blackwell / Joe Boyd (Island records), George Martin (Parlophone/ Apple), Joe Meek (co-owner of his own Triumph label as well as working for everyone else as well to developing experimental, space age, rock and pop) were aware that playback would sound a certain way in our homes and while they had little control over this final stage “Reproduction”, they strove to create the most perfect playback within the theatre of public opinion and that’s what influenced our choice to buy their work.
Playing Vinyl recreates the joy and human pleasure of sound created by artists and countless souls searching to connect at each and anytime that we choose to engage.
The modern playlist is a technically allowed and convenience-led phenomenon, whereas living in the music is not a modern habit.
As with Vinyl itself, the equipment was going through a shake up, this remained an industry which quickly looked away from anything that did not look forward in terms of new sales. Listening to your already purchased Jazz, Blues, Rock and Pop LPs was not a likely component part of the salesman's sales choices. In this way we marched inexorably towards the CD and where many of us were driven off an acoustic cliff in terms of Vinyl, encouraged to make new choices. Comparisons were not readily sought which was a shame but not surprising following the new tape cassette and how easily this allowed tape recordings off of the radio, mix tapes gave us seemingly unlimited chart access for free and Walkman’s allowed us to hug our music everywhere as an expression of taste and self. This new less limited consumption in turn gave way to CDR and the advent of streamed 'free music'. We were being moved towards change, and history shows us now that this only regarded the needs of the retail market.
This is what drives us at PlayVinyl London and remains relevant to proper and accurate playback of the lion’s share of all the world’s Vinyl production to date. If you are going to take the time to collect and enjoy, remember and share your music through the undisputed best non-live medium then surely hearing it as it was intended by the producer and the artist should be top of your priority list.
Knowledge Is Power When Making Essential Choices
PlayVinyl London offer a vast amount of knowledge – and passion for their product – to ensure that the Customer is assured to find a system which will meet their aesthetic and sound preference to bring that essence of pure joy to the revival or build of their Vinyl collection.
Our Revolution back to Vinyl is here; and the circle is still returning. PlayVinyl provides the playground for this full-circle evolution.
So, tune your ears to the magic PlayVinyl London has to offer: It's a Sound Choice.