What We Offer

Tune Your Ears to The Magic That Play Vinyl Has to Offer

PlayVinyl encourages the purchaser to raise the bar of their aural musical expectation, and to reserve a preference for original equipment working to its optimum capacity for excellence; alongside bespoke systems designed to fully replicate these original values.

PlayVinyl London has an impressive amount of stock ranging from the very earliest wind-up – even portable – Gramophones, to those state-of-the-art fully perfected audiophile models; Mechanical transcriptors, the like of which are no longer made today, are our stock in trade and while these provide the most economical high quality playback this range is complemented by own-brand PlayVinyl bespoke models using the best source and engineering available; all are designed and/or recreated to get the aural sensations tingling, and it is these that wear our brand.

We accomplish this by using and restoring the equipment made to do the job at the time. By using the very best-possible knowledge and engineering we restore, improve and recreate Turntables that were often forgotten until recently.

Reconnect with Analogue

The conclusion of our work is that customers can reconnect with real analogue sound; and treasured memories of ‘life in Vinyl’, where the natural memory is triggered by the sound-map geography of where we were when our favourite releases found us.

At PlayVinyl we are able to recreate those moments and that pleasure. It is our pleasure to regularly introduce or reintroduce the joy of full sound reproduction in our shop and we invite you to visit in order to indulge your curiosity, hear a favourite track as it ought be played and to feed your senses.

Of course the items we seek to refurbish still exist because they are precious and were often simply set aside, side-lined by the progress of tomorrow’s world, and only broken to an industry where if something no longer generates a repeat profit then this can be a principle cause to drive its obsolescence. What other business than the music business has such a wonderfully enduring product now outdated by harnessing the convenience of playback in a degraded form. Clever manipulation and marketing have cultivated a seemingly voracious appetite for instant yet depthless gratification. Not even the most garrulous POP music manages this so fully!

We must ask ourselves whether an artist hones their craft over years and creates relationships with their art for us, the consumers, to expect that while we engage with this art, in real terms it is often worth nothing or close to nothing for the artist. The fact many painters and composers died in poverty ought to have taught us better. The lion’s share of the music industry has been in favour of reproduction with an ease of expectation which assumes that a sonically sub-standard device might actually connect to our analogue senses. This is a sad excuse as the true reason for this change continues to be the re-marketing of the world songbook to profit again and again and trumps modern output and care for art within this industry with ease.

As a consequence of this industrial scale destruction of proper reproduction of popular music the medium has in fact slipped from foreground performance art into background “lifestyle” if not simply “lift style” music. This is most often centred on a mobile phone accompanying some several thousand free playlist entries that fail to reward either the artist or the listener.

In fact, the streaming services don't always use the version we require, and this is a product of the consumer getting what they have in fact paid for. Cheaply produced modern record players and digitally remastered discs are offered as an alternative and actually fail to reproduce or even faithfully copy the output of our favourite artists.

We do not sell modern mass market alternatives as they simply can't reproduce the sound that does justice to the majority of what are beloved Vinyl recordings of many of the artist no longer with us.

Fully Restored Record Players and Vinyl

PlayVinyl believes that preserving the source or signal is the key to great sounding playback. The turntable is the primary choice. We carry a large stock of good quality restored valve and transistor amplifiers and along with these we have both restored and modern speakers in every shape, capacity and size to suit all tastes, and all ears, matching the ohms and impedance requirements necessary in providing great sounding systems or helping you to upgrade to get the best out of your precious Vinyl. We have bespoke Turntables, Amplifiers and Speakers that simply are not available in mainstream retail outlets. We have a small central London shop window of carefully curated and perfect pieces immediately available which is underpinned by a voluminous warehouse stock along with a studio facility for more exacting demonstrations.

Currently, 21st century progress is measured in terms of profit. We believe that the oversubscribed throw-away society is due a change and we are proud to be a part of uncovering a well-hidden truth that behaving fairly to our artists, regarding our customers and building on what we already have is far more conducive to the musical arts than simply clamouring to follow a trend and supply the most cheaply made for highest profit item regardless of whether it is in fact fit for purpose in favour of profitable sales graphs and faceless market control.

WE DO WHAT WE LIKE TO DO WITH PASSION, THEREFORE WE LOVE WHAT WE LIKE

Sadly, modern mass made players or streaming services show little regard for the fact that professionally prepared studio music sounds completely different played back on these plastic belt driven short cuts which fail to offer efficient playback or indeed music failing to represent as an accurate attempt when compressed for streaming. Instead these are cheap ways to embrace marketing greed, but a costly purchase which ignores the star matter that guided the famous and infamous producers of an industry crammed with talent and overburdened with magnificence and seemingly just waiting to woo the buying public again and again and again even today.

Mike Vernon (Charisma), Chris Blackwell / Joe Boyd (Island records), George Martin (Parlophone/ Apple), Joe Meek (co-owner of his own Triumph label as well as working for everyone else as well to developing experimental, space age, rock and pop) were aware that playback would sound a certain way in our homes and while they had little control over this final stage “Reproduction”, they strove to create the most perfect playback within the theatre of public opinion and that’s what influenced our choice to buy their work.

Playing Vinyl recreates the joy and human pleasure of sound created by artists and countless souls searching to connect at each and anytime that we choose to engage.

The modern playlist is a technically allowed and convenience-led phenomenon, whereas living in the music is not a modern habit.

As with Vinyl itself, the equipment was going through a shake up, this remained an industry which quickly looked away from anything that did not look forward in terms of new sales. Listening to your already purchased Jazz, Blues, Rock and Pop LPs was not a likely component part of the salesman's sales choices. In this way we marched inexorably towards the CD and where many of us were driven off an acoustic cliff in terms of Vinyl, encouraged to make new choices. Comparisons were not readily sought which was a shame but not surprising following the new tape cassette and how easily this allowed tape recordings off of the radio, mix tapes gave us seemingly unlimited chart access for free and Walkman’s allowed us to hug our music everywhere as an expression of taste and self. This new less limited consumption in turn gave way to CDR and the advent of streamed 'free music'. We were being moved towards change, and history shows us now that this only regarded the needs of the retail market.

This is what drives us at PlayVinyl London and remains relevant to proper and accurate playback of the lion’s share of all the world’s Vinyl production to date. If you are going to take the time to collect and enjoy, remember and share your music through the undisputed best non-live medium then surely hearing it as it was intended by the producer and the artist should be top of your priority list.  

As John Peel Famously Said “Life Has Surface Noise”

I am with John as are many, many satisfied customers and enthusiasts who understand that the only reason we saw the replacement of idler players with mass produced belt drive turntables was manufacturer profit. The invention was worthy but purely to eliminate noise considered irrelevant to Live recordings of classical music.

The studio offered us an “as if it be live” option for our living rooms and it is the proper and full reproduction of this that is key to fully enjoying the world’s Vinyl in your home. Therefore, if it’s one player fits all to achieve the best value then this has always been idler drive, and this remains the case.

The basics for achieving accurate playback come from an understanding that what we had in the pre-’80s period were idler drive record players and this is what the music was made to play upon. These were a complication of automatic parts in the “Dansette-dominated” age that added a sound called mechanical feedback to all Vinyl playback and when accurately restored and updated will do so for as many years to come.

Modern machines utilise a rubber belt around the motor spindle to drive the platter silently, and this system was initially developed entirely for silent playback of live and generally classical or orchestral pieces in the late ’60s into the ’70s. Many of these machines were no compromise engineering masterclasses but critically belt drive became the go-to system because cheap production cost allowed new players to overhaul the market stealing a march on existing established quality idler drive manufacturers’ products. The idea is great, but the lion’s share of music was recorded and manipulated in a studio to take us to the place and feeling of live interaction and a constituent part of this is mechanical feedback. This is a quality only found within the drive systems of the machinery used for playback in period.

The belt drive system was developed in mind of the fact that the recording did not get processed through a sound desk. As a consequence, “ideal sound reproduction” was to only hear playback of the sounds in the room where the artists performed. For this, at its optimum, to have no mechanical sound inherent in playback was a great sales tool – billed as perfection in fact - and especially where the client might afford and be sold a very technical and highly prized best possible machine for playback.

We can and have learnt from these machines, but they have now failed to remain used for their specific design purpose - instead spawning the cheaply produced belt drive midi systems of the ’90s – these in turn became the awful plastic production which we see today, which while they may play a record they cannot in fact reproduce it.

Because recording studios were not big enough to house an orchestra, a live recording was entirely necessary. The belt system provided as-close-to-silent playback as possible and it was this system that was then developed further with scale to cost rather than quality, until this eventually gave way because it simply was not acceptable in every circumstance. Enter now the third type, the more robust direct drive or commonly referred to DJ decks of the ’80s. This is where a well-balanced motor operates directly upon the platter thereby removing the need for a belt to drive the platter at all.

Once again this has next to no mechanical feedback, what it did have was greater strength and durability where direct drive allowed the motor to be used to cue records easily which for broadcast worked well and also allowed a DJ to overlay beats and scratch which is an art form in itself.

Both these systems offer highly practical devices in their own right, but critically these do not regard studio sound reproduction as their first priority. This is what creates the X factor. An idler deck may have been less perfect in terms of playback of live recordings, but the margin is slim. By comparison the sound difference or deficiency when playing studio productions on a belt drive or direct drive is very marked indeed. This difference is rarely referred to as the industry has nothing idler drive to sell you. The 'new' remastered Vinyl recordings flooding the marketplace are not a correction of the artist’s work but instead are a recognition of the poor-quality playback associated with playing our original Vinyl on equipment designed with a different purpose in mind. Idler drive will in fact play both original and remastered or new Vinyl equally well, although remastered vinyl does not always regard the artist’s recording choices.

The key to quality reproduction is the way in which a machine may optimise playback. The signal is carried by vibrations picked up by the stylus and transferred via the tonearm to the amplifier. It is the preservation and quality of this signal that has the greatest effect on sound quality. The lighter and better the balance of the cartridge the better the preservation of the recording’s musical separation, the better the tonearm and critically the tonearm wiring the better preserved the signal will be when it gets to the amplifier.

Sadly, the sales rhetoric of modern turntables is limited to regard what is available to sell and thereby geared towards the silent perfection only created to optimise the finest live recordings. This fails to regard the reality that precious recordings of our favoured artists, a majority created before the digital age took hold, and a vast majority of the world’s Vinyl production just sound better on the machines they were made to play on. The mechanical feedback that was present is inherent rather than pervasive and forms an even more crucial component to the soundstage than a greater level of silence can for a live orchestral performance which technically demands a silent pallet which is rarely achieved in practice in any case.

Your sound choice must represent value for the sounds that you choose. You need not be concerned if your requirement is to optimise every type of music for every occasion as it is perfectly possible to run both drive systems through the same amplification and speakers enjoying each and every benefit as we demonstrate through our proprietary pre-amps at PlayVinyl London .  

Knowledge Is Power When Making Essential Choices

PlayVinyl London offer a vast amount of knowledge – and passion for their product – to ensure that the Customer is assured to find a system which will meet their aesthetic and sound preference to bring that essence of pure joy to the revival or build of their Vinyl collection.

Our Revolution back to Vinyl is here; and the circle is still returning. PlayVinyl provides the playground for this full-circle evolution.

So, tune your ears to the magic PlayVinyl London has to offer: It's a Sound Choice.

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